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Apple Validates Data Centric Security Model



Retailers still have to contend with EMV and mag-stripe data and advanced threats.

Mark Bower
Vice President of Product Management
Voltage Security

Retail security/payments expert Mark Bower, Vice President, Product Management for Voltage Security has issued early reaction to Apple’s announcement of the Apple Pay service:
 
“With this announcement, Apple validates the data-centric security model, and shines a spotlight on the need for the payment world to move on from vulnerable static credit card numbers and magnetic stripes to protected versions of data – tokenized payments. Through the use of this data-centric security strategy, Apple Pay reduces the risk of data breaches and credit card theft where it is supported.

However, the world today is still in an early adoption phase with regard to new payment methods and mobile wallets, and retailers still have to contend with EMV and mag-stripe data and advanced threats. The good news is that even with innovations like Apple Pay, mixed payment environments can be secured end-to-end from the point of card read to the secure payment host, enabling merchants to accept new and old payments protected under a powerful unified data protection framework to thwart advanced threats, all while ensuring a seamless customer experience.”

About Voltage Security

Voltage Security Inc. is the world leader in data-centric encryption and tokenization. Voltage provides trusted data security that scales to deliver cost-effective PCI compliance, scope reduction and secure analytics. Voltage solutions are used by leading enterprises worldwide, reducing risk and protecting brand while enabling business. 








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